Communicating Gender Data to Deliver Impactful Messages

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Communicating Gender Data to Deliver Impactful Messages

Recommended by: Deb Levine Gender Equity Unit

45 min

How gender statistics are communicated is as important as the statistics themselves. Therefore, strategies for communicating gender statistics to deliver impactful messages are becoming crucial. Gender data can be communicated through many channels and products. Examples of channels, or media of communication, include websites or data portals. Examples of products include reports and infographics. An effective communication strategy includes key messaging and products aimed at relevant target audiences across relevant channels to optimize outreach. When identifying potential users and their needs, it is key to take communication channels and products into consideration and utilize different channels and products for different types of users to suit their needs.

By:

Panpaka Supakalin United Nations Economic and Social Commission for Asia and the Pacific (UN ESCAP)

Gender statistics are increasingly becoming a mainstream part of National Statistical Systems. Integrating a gender perspective into statistics and collecting the facts and delivering them to policy makers and the public are essential for leaving no one behind. The purpose of this brief is to share details of a workshop on communicating gender statistics co-hosted by the UN Economic and Social Commission for Asia (ESCAP) and the Pacific and UN-Women Regional Office for Asia and the Pacific and shares knowledge and presents insights shared by participants.